Channel 4 launches ‘Synth test app’ with Amazon Echo and Google Home to promote TV show Humans

As part of their interactive audience marketing campaign to promote season three of sci-fi TV show Humans, Channel 4’s creative in-house agency has developed a test with the help of Google Assistant and Amazon Alexa, which, based on the user’s answers to a series of questions, determines whether they are a synth or a human.

With the help of a virtual assistant and triggered by the phrase “Start Human Test” users are instructed to answer a series of questions such as: ‘If a robot can feel, should it be granted human rights?’ or ‘Think of the most memorable dream you’ve ever had. Describe how it felt in one word.’ On completion of the test, users find out the true essence of their identity and are directed to a website which gives them more information on their profile, the fictional government department National Synth Detection Unit and the trailer for the third Season of ‘Humans’.

Users who discover they are a synth, are sent a description of their exact model, personality type as well as for what purpose they were created.

Alice Tonge, head of 4Creative, said “Building on the themes of the third season of Humans where it’s hard to tell who is a human and who is synth, we decided to build The Human Test, an AI experience using voice assistant devices”

“The test is designed to create a sense of paranoia and suspicion of AI and synths in the real world in an entertaining way.”

 

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