Instagram star photoshops body in response to comments from trolls

By on Monday, April 16, 2018

London-based body confidence campaigner and personal trainer Chessie King has revealed the extent of trolling she receives on a daily basis on Instagram in a bid to raise awareness about cyberbullying.

Kicking off an online campaign to help combat trolling on behalf of cyberbullying charity, The Cybersmile Foundation, King worked with a team of digital experts to create content in response to negative comments she received from online trolls.

The story begins with a video of King standing in her underwear. “It’s my body, and it has taken me years to embrace it, but I am finally proud to show it off in my underwear,” she says in the video.

The primary objective of the campaign was to highlight the damaging effect digital abuse can have on young people.

King created the story in partnership with The Cybersmile Foundation.

[Spotted in: Mail Online]

Creative Agency – adam&eveDDB 

PR Agency – Persuasion Communications

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