HISTORY Channel wows journalists with Marilyn Monroe

HMV Social Media Cafe

Joan Rivers Book Protest

The vegetarian oyster

American man ‘selling’ entire life and video game chain for $3.5m in win-win PR stunt

Cadbury send personalised Dairy Milk bars to Team GB athletes

Move over flash mobs, cash mobs are the thing

Jaff-art cake

Journalists ‘bribed’ in brilliant Dictator DVD release stunt

Tesco launches first virtual store…at Gatwick Airport

A PR campaign with some real buzz

Creative Porsche marketing stunt targets wealthy homeowners

Ultimat Vodka window washer gives ‘overworked’ New Yorkers a lofty alcoholic invitation

PR Lessons In the Chick-fil-A “Controversy”

Man Charged For Calling A Magnum A ‘Choc Ice’

David Beckham in his underwear projected onto White Cliffs of Dover in H&M stunt

Post boxes painted gold to honour medal-winning GB athletes

adidas take over Harrods’ windows with Team GB Olympic-themed displays

Olympic stadium recreated using more than 100,000 LEGO pieces

Olympic Opening Ceremony dominated by happy tweeters

The Hatwalk project