g” alt=”” width=”186″ height=”102″ />Quite simple this one really. Samuel L Jackson tells apathetic US voters to WTFU and get behind Obama. The microsite is fairly disgusting looking but the viral is excellently produced.

I don’t know about you but I’ve been utterley fascinated by the campaigning going on across the pond recently. The power of celebrity endorsement has been demonstrated expertly and this recent campaign for Obama is yet another fine example (I feel a longer blog coming on).

The campaign (wtfu2012.com) is funded by JCER – who were also behind the Great Schlep (Titanium Lion) with Sarah Silverman in 2008 – another genius campaign.

 

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