Ninja Turtles crawl out of 3D artwork sewers to promote new Nick series

The Turtles were my first love. Which is why it’s with trepidation that I approach every new iteration of my boyhood/teenhood/adulthood heroes. The third movie sparked the downfall in my opinion – why is it every movie franchise in its death throes has to resort to sending its characters abroad, or into some sort of alien/other world situation? – and since, nothing has come close to being anywhere near as cool.

Nickelodeon has re-imagined the Teenage Mutant Ninja Turtles for today’s audience, and, according to this New York Times piece, the new show is different in a number of aspects, but sounds ultimately familiar. April is now a teenager, as Nick aim to reach girls with their merchandising efforts, and – please don’t read this next bit if you’re easily offended – ‘cowabunga’, a phrase I’ve uttered thousands of times before jumping off tall things and unexpectedly hitting my brothers, has been replaced with ‘booyakasha’, as made famous by Ali G. I don’t even know what to say.

Anyway, the point of this post is to highlight this bit of 3D street art promotion for the new show in the UK, found on London’s Southbank:

We’ve all seen street art before, with somebody smarter than I describing it earlier this year as ‘2012’s answer to flash mobs’, but at the very least, this relates to the Turtles given they live in sewers.

The new series starts from the 1st of October.

Source: Culture Junkie, by Tyler Peters

Involved agency: Shine Comms

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