Oddbin’s anti-LOCOG stunt rewards Pepsi-drinking, Nike-wearing, MasterCard-using customers

Paddy Power take LOCOG to court to prevent removal of cheeky ads

Sneaker store uses GPS to hijack customers from competitors

A Yellow Jersey Collaboration

Giant pink stiletto tour starts countdown to Cheltenham Fashion Week

@theempty13 campaigns for discussion around mktg/comms/pr themes for 2013

Happy To Stand

EDF Energy’s Olympic tweeters to light up London Eye

Lynx screens worlds 1st sound-activated cinema ad in UK

Ajax and Adidas unveil new kit with fake changing room stunt

Giant 3D street art unveiled in Madrid to promote Batman: The Dark Knight Rises

Confused.com Burglary Experiment

Mindblowing DC Shoes stunt driving video amasses 20m views in just one week

What is Off the Record?

@DKNY creates hype around London store with imitation social media video #UK2012

I can be… President

Charity Kids Company & Netmums want to turn old phones into meals for kids

Male and female parking bays provide tourism boost

Coca-Cola machine swaps hugs for free drinks

Vending machine campaign asks: ‘how far will you go’ for free food?

Rolls-Royce unveils emission-free aircraft engine