Developer invents Bieber blocker to eliminate pop sensation from the web
By Jade Mansell on Monday, March 11, 2013
It’s been a disastrous week for Justin Bieber but his misfortune has provided an opportunity for a great bit of topical PR for a developer from Canada.
Greg Leuch, from Free Art and Technology Lab, has created a Firefox web browser add-on that censors any mention of Justin Bieber’s name on the internet, as well as blocking out any images of the pop sensation.
Given that Bieber is very much a love-him-or-hate-him phenomenon, I’m betting the tool will be welcomed and reviled in equal measure – which is great news for Leuch, as it can only enhance the coverage he gains.
Such a controversial and openly hostile statement is sure to generate a backlash from Bieber’s army of 35 million Twitter followers, and we all know that backlash = headlines.
Discussing the “Shaved Bieber” add-on, Leuch said: ‘We’ve developed a series of innovative tools to help cover the lower regions of web pages from unwanted Justin Bieber content.’
The story has already seen coverage in Metro.