Empire Casino gave a guy £1,000 to bet. But all decisions were made by the public on Twitter.
Technology
University of Sheffield sends students into Space (well… kind of!)
Messi strapped with hundreds of LEDs to ‘light up the pitch’ in new adidas promo
World’s First Twitter Hotel
O2 Unveils ‘Thumbells’
Skoda unveil 2m tall ‘man pram’ in eye-catching PR stunt to launch new Octavia
“I’ve come to fix your computer…” The world’s first Google Glass Porn
McDonald’s uses free wifi to hijack customers
The UNICEF Sweat Machine
Gods save us: giant dragon skull promotes Blinkbox’s release of Game of Thrones
Brazilian kids learn English by gently correcting celebrities’ grammar on Twitter
stmarksstudios.com
Condé Nast + Konami Code
Greenpeace Scale The Shard
First 3d printer available on high street
PR Fail: Toothbrush freebies rinsed away by Colgate
Huawei Superpowers Symposium
Nike’s FC247 team patrol Madrid ready to pop up a football pitch on demand.
Fridge full of beer that can only be opened by a Canadian passport…
The world’s first tweeting badger
Ads on your head and your (tennis) balls: Sony and Sky’s advertising innovations grabs media attention
Cluck Cluck! Royal Mail apologises for lost Nando’s voucher with chicken pic
24-Hour Window Shopping: Kate Spade Launches New ‘Saturday’ Collection
Wok’s this Sushi? Edible QR Codes
Classic Campaign: Facebook Community Thank You