Vending machine rewards members of the public with free beer for doing nothing

By on Monday, August 12, 2013

The vending machine trend continues, with this video from Amstel rewarding members of the Bulgarian public who can stand still for three minutes with a free beer:

Amstel claims to have created ‘the first installation that makes you do nothing’, but, keen readers/people who stop to think before believing every single thing marketers tell them might remember this from Samsung, rewarding people who stared at its new handset for an entire hour.

amstel vending machine stunt

 

The aim of the Amstel campaign is to remind people to take time out from their busy day (and sell more beer).

Involved agency: Next-DC

Source: Ad Week

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