Messi strapped with hundreds of LEDs to ‘light up the pitch’ in new adidas promo
By Rich Leigh on Tuesday, August 6, 2013
So, this is pretty bloody cool.
Strapped with a few hundred LED lights, Lionel Messi shows his skills off in the dark in this video to promote the new adidas F50 football boots. Eagle-eyed readers (well – readers with eyes) will remember the recent campaign giving members of the public the chance to win a pair of trainers provided they can jump 10 ft in the air to retrieve them, showing that the sportswear brand is on a bit of a roll at the minute.
Here’s Messi doing his thing – the tagline ‘light up the pitch’ (presumably with the F50s) is typically flimsy, but does the trick: