Skoda unveil 2m tall ‘man pram’ in eye-catching PR stunt to launch new Octavia
By Rich Leigh on Tuesday, July 30, 2013
Skoda has unveiled ‘the ultimate baby buggy’, dubbed the ‘vRS Mega Man-Pram’ in a (PR-conscious) bid to provide the ultimate baby transportation experience. The stunt is to celebrate the launch of the Octavia vRS.
The pram stands two metres high and comes complete with wing mirrors, hydraulic suspension, 20 inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks – all of which is bonkers enough to be brilliant.
The ‘Man-Pram’ features in the new advert for the new Octavia below:
And for those who love a good ‘making of’ video, here you go:
Involved agency (click for press release): Taylor Herring