Company creates anti-theft ‘device’ allowing you to disguise your iPad as a glossy mag

Surveys don’t often feature on PRexamples for a few reasons, but after digital newsstand lekiosk found that a quarter of people made the decision to leave their devices at home for fear they might be stolen, the company mocked up quite a cool solution.

Below are prototypes of an anti-theft ‘device’ (I’m using the word the Mail and the email telling me about it used – to me, it looks like a case with a hole in it) specifically for tablets, hiding the tablet in a magazine.

Whether this is one of those ‘prototype’ stories many of us have been guilty of (where we and our clients have no intention of making the bloody thing post-coverage) remains to be seen, but as it’s a genuinely good idea, I wonder if the customer demand would be there?

Read more: Mail Online

Involved agency: Diffusion PR

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