Condé Nast + Konami Code
By Jennifer Mitton on Thursday, July 11, 2013
The digital team at Conde Nast impressed this week in how they dealt with a miss-hap on their website due to a cheeky web developer.
So what does the code do? Graphics appear on the page when users types in the following code:
↑ ↑ ↓ ↓ ← → ← → B A
Classic ‘memes’ such as Nyan Cat and Raptor In A Hat appear on screen every time you enter the code. A rather random appearance on the stylish Conde Nast sites which include Easy Living, Vogue and GQ.
However the digital team at Conde Nast clearly understand the power and reach of Buzzfeed (40 million users per month), so instead of throwing their toys out of the pram, Conde Nast embraced the opportunity. Taking advantage of the uplift in traffic to their websites, Conde Nast created tailored versions of the graphics e.g. Raptor in a suit for GQ. Advertisers were also appeased by discreetly moving the graphics away from the online ads.
A good example of thinking on your feet when the unexpected happens and being brave with your brand.