Owner of cake business hits headlines with resignation letter iced on a sponge
Food & Drink
Warburtons creates ‘crust only’ loaf in April Fools response
Snap up a recipe with CT Foods
Perrier invites you to party in Paris
Kit Kat creates edible art
Shoppers silenced by impromptu opera in the aisles in Italian food stunt
Bacon-flavoured condoms anyone?
Tweeters make all the decisions for BrewDog’s newest beer
Happy Egg Co’s live chick hatching stream makes great use of Google Hangouts
Pelican sexes up show with ice sculpture
Tesco launches innovative Google Map Easter Egg hunt
stmarksstudios.com
Hansel & Gretel Hotel made of cake opens in Soho for one night only
NASCAR driver takes unsuspecting car salesman on test drive to remember in Pepsi PR stunt
M&S cut ribbon on Victorian-style stall in marketplace business started 130 years ago
The Carlsberg friendship test: would you pass?
Golden Wonder takes on Walkers with a cheeky call for change
Job-seeker sends out innovative chocolate-wrapper CV
Starbucks Spelling Sucks
Fanta unveil world’s first tastable print ad to promote new ‘more orangey’ flavour
90210 actor’s doughnut dream becomes a reality
Chocolate stamps launched by Belgian postal service
Kingsmill to teach kids about the importance of breakfast
The Diet Coke hunk is back
Raise a glass to a POTUS of the past