1 Facebook like = 1 ‘free’ can as Pepsi unveil Like Machine at Beyonce concert
By Rich Leigh on Monday, June 3, 2013
Yet another bloody sugar water PR campaign, this time by Pepsi. I hope you’re not getting bored of them, because a quick trawl back through our posts will show you about a bazillion recent efforts from Coke and the always-aggressive IRN-BRU.
This one is very simple. A vending machine – of course it’s a vending machine – where 1 Facebook like = 1 can of Pepsi.
Using your Smartphone or the vending machine’s touchscreen, you simply log onto Facebook, click ‘like’, select your favourite type of Pepsi and a can is immediately dispensed.
Pepsi piloted the machine at a Beyonce concert in Antwerp, Belgium, where, the video above tells us, people liked it. “A lot.”
Involved agency: TBWA Belgium