Coke plays matchmaker with extra-tight bottles
By Alex Mansell on Friday, May 3, 2013
Coca-Cola found a sneaky way to play Cupid – by selling bottles with extra tight lids, allowing would be Casanovas to save the day for struggling damsels in distress.
Explaining that “China is a very tough place to meet someone”, ad agency Leo Burnett Shanghai came up with the stunt as part of the brand’s Icebreaker campaign. They filled a vending machine in “the most romantic park in Shanghai” with Cokes with the tightly-fitted lids, in the hope that men might see struggling woman and swoop in.
Although cute in theory, the stunt may offend some with its use of classic stereotypes – but it’s definitely one to get people talking.
Check out the video here: