‘Chocolate’ press release sent to journalists to promote Charlie and the Chocolate Factory musical

By on Tuesday, April 23, 2013

To promote the upcoming Charlie and the Chocolate Factory musical (directed by Oscar winner Sam Mendes) in a unique way, publicists from The Corner Shop PR sent the launch press release to journalists on a USB stick shaped like a bar of Wonka branded chocolate, as Instragrammed by Rosamund Dean, the entertainment editor at Red magazine:

charlie and the chocolate factory usb press release

 

Natasha Pearlman, deputy editor of Elle also tweeted to say “Love that the (e) press release for charlie and the chocolate factory arrived in this… Now I’m hungry”, along with the picture below:

charlie and the chocolate factory usb press release 2

Although I haven’t seen the actual content of the press release, it’s a nice personalised way to deliver client news.

For completeness, the trailer for the musical is below:

Involved agency: The Corner Shop PR

One comment on ‘Chocolate’ press release sent to journalists to promote Charlie and the Chocolate Factory musical

  1. Avatar Coral Keers says:

    We didn’t get one @modemagazines … :( We love chocolate! :)

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