‘Chocolate’ press release sent to journalists to promote Charlie and the Chocolate Factory musical
By Rich Leigh on Tuesday, April 23, 2013
To promote the upcoming Charlie and the Chocolate Factory musical (directed by Oscar winner Sam Mendes) in a unique way, publicists from The Corner Shop PR sent the launch press release to journalists on a USB stick shaped like a bar of Wonka branded chocolate, as Instragrammed by Rosamund Dean, the entertainment editor at Red magazine:
Natasha Pearlman, deputy editor of Elle also tweeted to say “Love that the (e) press release for charlie and the chocolate factory arrived in this… Now I’m hungry”, along with the picture below:
Although I haven’t seen the actual content of the press release, it’s a nice personalised way to deliver client news.
For completeness, the trailer for the musical is below:
Involved agency: The Corner Shop PR