Lynx screens worlds 1st sound-activated cinema ad in UK
Technology
@DKNY creates hype around London store with imitation social media video #UK2012
Charity Kids Company & Netmums want to turn old phones into meals for kids
Missing People enlist Kate McCann as brand ambassador, to launch digital billboard campaign
Leeds Rhinos put their shirt on Twitter
Best thing since sliced bread, Warburtons #ToastieKnife
Hours of awesome fun with LEGO and Google Chrome
Vending machine offers free tea in return for tweets using #BOSTWEET4T
Swiss village’s Facebook page has gone ‘Gaga’
Interactive installation aims to stop criminals getting away with murder
Online retailer slaps IE7 users with coma tax in funny PR stunt
stmarksstudios.com
Personalised ‘Gift Clouds’ Created To Promote Open Air Shopping Mall
L.A. Landmark ‘Transformed’ in Stunt for Universal Studios
Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life
The Queen’s Diamond Jubilee Google Doodle
Recruitment agency resort to underhanded (but very clever) methods to target applicants
David Beckham beats the drum for Samsung in clever Galaxy Note viral
Charity @MissingPeople unveils interactive ad to promote phone service #116000
What speed can you read? Staples launch fun interactive infographic.
Guinness QR Code – pure genius
Fiat pull the fast one over VW
Free customised copies of Max Payne 3 offered to hero’s namesakes
Telecom NZ encourages phoning home with free Mother’s Day calls (not just for extra terrestrials)
Cadbury’s and Shazam join for Olympic TV ad campaign