Personalised ‘Gift Clouds’ Created To Promote Open Air Shopping Mall
By Chris Date on Monday, June 11, 2012
Stunts that are unique to the business or environment they’re promoting are always well received, so to promote Brazil’s first open-air shopping mall what better than something which could only be created outside – ‘Gift Clouds’.
Visitors to the shopping centre were encouraged to Tweet their choice of gift cloud in order to see it created and then rise high into the sky above the mall, while a Facebook app also ensured those who weren’t present at the mall could still get involved. With 40,000 website hits and more than 10,000 Tweeted clouds created, these are impressive results from a cute idea, that we’re surely going to see more of in future.