One small step for man…. One giant leap for Will.i.am
Technology
How to Impress a Penguin
HMV Social Media Cafe
Move over flash mobs, cash mobs are the thing
Tesco launches first virtual store…at Gatwick Airport
Olympic Opening Ceremony dominated by happy tweeters
Urban Outfitters integrates Instagram & Twitter onto product pages
Sneaker store uses GPS to hijack customers from competitors
Lynx screens worlds 1st sound-activated cinema ad in UK
@DKNY creates hype around London store with imitation social media video #UK2012
Charity Kids Company & Netmums want to turn old phones into meals for kids
stmarksstudios.com
Missing People enlist Kate McCann as brand ambassador, to launch digital billboard campaign
Leeds Rhinos put their shirt on Twitter
Best thing since sliced bread, Warburtons #ToastieKnife
Hours of awesome fun with LEGO and Google Chrome
Vending machine offers free tea in return for tweets using #BOSTWEET4T
Swiss village’s Facebook page has gone ‘Gaga’
Interactive installation aims to stop criminals getting away with murder
Online retailer slaps IE7 users with coma tax in funny PR stunt
Personalised ‘Gift Clouds’ Created To Promote Open Air Shopping Mall
L.A. Landmark ‘Transformed’ in Stunt for Universal Studios
Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life
The Queen’s Diamond Jubilee Google Doodle
Recruitment agency resort to underhanded (but very clever) methods to target applicants