Mercedes-Benz create an interactive advert which users control via Twitter
Technology
Tweets written in the sky by Paddy Power stunt planes to support Team Europe at the Ryder Cup
Charity takes over ‘404 Not Found’ website error pages
App erased Facebook timeline for 24 hours on World Alzheimer's Day
Does Your Facebook Profile Cut The Mustard?
EE is giving everything to everyone on Twitter
Samsung thank fan who sent them a cute dragon drawing with a free customised Galaxy SIII
One small step for man…. One giant leap for Will.i.am
How to Impress a Penguin
HMV Social Media Cafe
Move over flash mobs, cash mobs are the thing
Tesco launches first virtual store…at Gatwick Airport
Olympic Opening Ceremony dominated by happy tweeters
Urban Outfitters integrates Instagram & Twitter onto product pages
Sneaker store uses GPS to hijack customers from competitors
Lynx screens worlds 1st sound-activated cinema ad in UK
@DKNY creates hype around London store with imitation social media video #UK2012
Charity Kids Company & Netmums want to turn old phones into meals for kids
Missing People enlist Kate McCann as brand ambassador, to launch digital billboard campaign
Leeds Rhinos put their shirt on Twitter
Best thing since sliced bread, Warburtons #ToastieKnife
Hours of awesome fun with LEGO and Google Chrome
Vending machine offers free tea in return for tweets using #BOSTWEET4T
Swiss village’s Facebook page has gone ‘Gaga’