How to Impress a Penguin
By Simon Hilliard on Wednesday, August 29, 2012
Job ads – those are pretty dull aren’t they? Not much room for creatively, just a list of responsibilities, experience needed and a salary bracket.
If you agree with this you must have missed the Impress a Penguin site, which has attracted a huge amount of attention over the past few days for what is basically a job ad. A very clever job ad.
Penguin Group, the world’s second largest book publisher, is on the look for a Community Manger to handle its social presence. In additional to a traditional job listing on the company website, Penguin has also put together a short seven page website explaining how to ‘Impress a Penguin’ – or basically how an applicant can land the job.
Maybe it’s the simple but clever idea, or maybe it’s the penguin’s slightly sad expression on the first page, but this ad has captured a lot of attention and affection from Twitter users. Check out a few tweets below.