Online retailer slaps IE7 users with coma tax in funny PR stunt

By on Thursday, June 14, 2012

Australian online retailer Kogan.com has introduced the world’s first “tax” on shoppers using Microsoft’s Internet Explorer 7 browser, in a bid to ‘recoup the time and costs involved in rendering the website into an antique browser’.

Customers who use IE7 will have to pay an extra 6.8% surcharge at present on online purchases made through the firm’s site, with a further 0.1% added on every month from now.

Read more about what is undoubtedly a very smart PR stunt here on Kogan.com.

Source: BBC Online

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