Sport

Tweets written in the sky by Paddy Power stunt planes to support Team Europe at the Ryder Cup

Gatorade employs Usain Bolt to prove their place at the Olympics with #WinFromWithin

Cadbury send personalised Dairy Milk bars to Team GB athletes

Post boxes painted gold to honour medal-winning GB athletes

adidas take over Harrods’ windows with Team GB Olympic-themed displays

Olympic stadium recreated using more than 100,000 LEGO pieces

Olympic Opening Ceremony dominated by happy tweeters

The Queen’s Olympics appearance finally brings Britain on board

German shoppers surprised by Gillette Olympic stunt

Video of David Beckham surprising photobooth users released

Beer ‘containing’ steroids launched in hope of undermining Olympic sponsors

Oddbin’s anti-LOCOG stunt rewards Pepsi-drinking, Nike-wearing, MasterCard-using customers

Paddy Power take LOCOG to court to prevent removal of cheeky ads

A Yellow Jersey Collaboration