Sport

Coca-Cola lights up the London eye in anticipation of the Rugby World Cup Final

Formula E lets fans vote to give racers an energy boost

Ex-rugby legend Matt Dawson launches the Hakarena

Paddy Power set up ‘bagpipe-friendly zone’ in protest against RWC stadium ban

England rugby legends back #BleedForEngland NHS campaign

New virtual reality campaign allows public to face All Blacks’ haka

O2 release stunning Rugby World Cup animation to rally England Rugby support

National Osteoporosis Society encourage the public to #laceupforbones

O2 turns British gymnast Louis Smith into ‘human hotspot’

Tennis fans given chance to return Sharapova’s serve in smart virtual reality experience

Keeping those post #Wimbledon blues at bay with a new spin on the game ‘fetch’

Catch of the day: fish tagged with cash prizes to encourage Australian fishing tourism

Harry Redknapp named England manager in fun sports PR stunt

Strawberries and cream-scented portaloo offers Wimbledon goers queue relief