Nike… 'Make it Count'

By on Tuesday, April 10, 2012

Nike recently tasked filmmaker CaseyNeistat to create a video to demonstrate their newly launched FuelBand, a high-tech bracelet designed to keep track of our workouts. You may have seen the video which was created by Casey and his friend as they traveled the world for 10 days, showcasing a range of fun, exciting, daring and exhilarating activities you can do around the world. It's an exciting video showing the filmmaker training in a variety of locations and racing past vast and iconic backgrounds.

The video is used to achieve social media buzz (#makeitcount) and generate recognition of the tag line… 'Make it Count'. Nike is also working with athletes who are also promoting the makeitcount tag line in order to talk about their pledges, achievements, training and generally encourage the overall conversation. It's a fantastic way to en

courage the UK to participate in sports, training and achieve goals which make a difference in some way or another.

Watch the 'Make it Count' video below:

Example Athlete 'Make it Count' video from BMX rider Harry Main:

Main competitor, adidas recently launched their Team GB kits and 'Take the Stage' campaign which is in the spotlight leading up to the 2012 Games. Sport giant launched their Stella McCartney designed kit the other week with the help of a host of athletes and Olympic hopefuls.

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