Paddy Power unveil giant horse stunt
By Rich Leigh on Thursday, March 8, 2012
Ahead of next week's Cheltenham Festival, PRexamples.com favourite Paddy Power has brandjacked the Uffington White Horse, a 3,000 year old, 370ft long chalk figure found in Oxfordshire. PR agency Taylor Herring is behind the stunt.
On top of the figure, the bookmaker has et
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ched a jockey bearing the initials PP on his helmet.
According to the Mail Online: the operation took place over six hours in darkness the night of Wednesday 7th March. To complete the fresh touch, over 200 metres of canvas – cut into five separate pieces – were laid down to create the 110ft tall and 200ft wide effort.