Paddy Power unveil giant horse stunt

By on Thursday, March 8, 2012

Ahead of next week's Cheltenham Festival, PRexamples.com favourite Paddy Power has brandjacked the Uffington White Horse, a 3,000 year old, 370ft long chalk figure found in Oxfordshire. PR agency Taylor Herring is behind the stunt.

Paddy Power Uffington White Horse Oxfordshire

On top of the figure, the bookmaker has et

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ched a jockey bearing the initials PP on his helmet.

According to the Mail Online: the operation took place over six hours in darkness the night of Wednesday 7th March. To complete the fresh touch, over 200 metres of canvas – cut into five separate pieces – were laid down to create the 110ft tall and 200ft wide effort. 

Paddy Power has offered a donation to the National Trust for the temporary installation, which should prevent any stunt negativity.Source: Mail Online
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