DollarShaveClub.com promo ad causes site to crash

By on Wednesday, March 7, 2012

A brilliantly well-scripted Youtube spot by a company offering delivery of razors for just $1 a month has been doing the rounds over the last day and a bit, causing relaunching razor company DollarShaveClub.com's website to crash under the weight of all the traffic being sent there (it's back up now).

The ad is called 'DollarShaveClub.com – Our Blades Are F***ing Great. Read on to watch it.

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Watch it below. You'll love Alejandro.

Some of my favourite lines from the cheap and cheerful video, fronted by CEO Mike Dubin:

“Do you like spending $20 a month on brand name razors? $19 go to Roger Federer.'

'And do you think your razor needs a vibrating handle, a flash light, a back-scratcher and ten blades? Your handsome-ass grandfather had one blade. AND polio.'

(Speaking to an grinning employee sat in a cart with him:) 'We're not just selling razors. We're also making new jobs. Alejandro, what you were doing last month?'

'Not working.'

'And what are you doing nowww?'

'Working.'

Brilliant.

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One comment on DollarShaveClub.com promo ad causes site to crash

  1. […] Did views equate to conversion? Yes. According to a Huffington Post article posted on March 8, Dollar Shave Club had already generated 5,000 sign-ups. Imagine how many more signed up in the eight days since then; the video was so popular it cause Dollar Shave Club’s website to crash! […]