Sport

O2 release stunning Rugby World Cup animation to rally England Rugby support

National Osteoporosis Society encourage the public to #laceupforbones

O2 turns British gymnast Louis Smith into ‘human hotspot’

Tennis fans given chance to return Sharapova’s serve in smart virtual reality experience

Keeping those post #Wimbledon blues at bay with a new spin on the game ‘fetch’

Catch of the day: fish tagged with cash prizes to encourage Australian fishing tourism

Harry Redknapp named England manager in fun sports PR stunt

Strawberries and cream-scented portaloo offers Wimbledon goers queue relief

Immigrants asked to ‘jump in the back (but only if you’re good at sport)’ by Paddy Power

Kingsley: Partick Thistle’s ray of sunshine

Footballer Jimmy Bullard strips to promote Carling Shirt Amnesty campaign

Fancy a new gig? Presenting Top Gear may be your calling…

‘Back of the net!’ – Chile’s Copa America bus stops turned goals

Powerade introduce workout billboards to passersby in Berlin