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Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results

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Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release

Facebook promotes organ donation registration using ‘life event’ on timeline

Australia’s Magnum PR use Sacha Baren Cohen’s ‘Dictator’ to try and attract media buzz….

Budweiser asks UK fans to compile lyrics to a song

Ice-cubes shaped like Sir Richard Branson’s face served in Virgin upper class bar

Ken and Boris immortalised in cheese

Mobile network Everything Everywhere launches online lobbying 4G Britain campaign

Wannabe kidnappers, abusers and torturers asked to apply in creative job ad stunt

Lego choose Fogle as first ever brand ambassador

And the winner of Made Up PR: 01 is…

Cuprinol build ‘Peckingham Palace’ bird box

French food company Michel et Augustin using political candidate cartoons on their products: Publicity stunt success?

Volunteer driven campaign to recognise Her Majesty the Queen’s Diamond Jubilee

M&S and Oxfam collaborate to launch ‘shwopping’ campaign

NBA Through The Lens

Trident set up product dispensing machine in central London

Puma’s innovative ‘world’s fastest purchase’ campaign saves shoppers thousands

Now! Thats what I call Entertrainment

99p Stores utilise Watchdog criticism for marketing advantage

Giant Space Invaders installation takes over Manchester Town Hall

NHS ask donors to come forward through bloody stunt

Shocking stunt to promote anti-animal testing policy by Lush