Retail

Ikea invent ‘The world’s comfiest font’

BBC campaign urges viewers to return plastic packaging to supermarkets #OurPlasticFeedback

Sainsbury’s opens UK’s first meat-free butcher pop-up

Vancouver market uses embarrassing plastic bags to promote going plastic-free

Ikea challenge public to find their products in a museum of antiques

Nivea test sunburn binoculars in Brazil

Wood protection brand streams 12 year ‘fight’ in a boxing ring

20 of the best PR campaigns and creative marketing stunts (April & May 2019)

Ikea recreates iconic rooms from ‘Friends’, ‘The Simpsons’ and ‘Stranger Things’ with own range

Three Lions rewritten as feminist anthem ahead of the Women’s World Cup

Pornhub launch hi-tec swimming trunks to hide beach boners

‘Stranger Things’ and Lego launch Upside Down Lego set

Lego launches Braille Bricks to help blind children learn through play

IKEA’s new ad campaign provides directions to its most sustainable store via walking and public transport