IKEA are encouraging people to defy ‘home shame’
By James Herring on Saturday, November 9, 2019
IKEA has released its first ever Christmas ad, which aims to encourage the nation to defy ‘home shame’ and open up their homes to guests this festive season.
The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending guests.
Suddenly, a whole host of ornaments and objects come to life and taunt them about the state of their home by performing an original grime track, voiced by legendary MC D Double E.
Deciding to take action, the couple spruce up their place with some simple IKEA solutions, and silence the critics once and for all.
The advert deliberately goes against the tide of sentimental Christmas ads, and aims to delight audiences with its humorous, irreverent take on festive hosting.
The campaign launches across broadcast and VOD TV, cinema and digital media with the ad airing for the first time during the Gogglebox break on C4.
To tie in with the campaign, Ikea is hosting a series of in-store events showing customers how easy it is to get their home party-ready, from virtual reality makeovers to ‘Christmas Treetorials’ and hosting hacks.
[more work from Ikea]