Broken Britain billboard returns to ask how Britain can fix itself

The viral Broken Britain billboard has returned with a sequel in Whitechapel that turns its original diagnosis of national division into a question about what comes next.

Unbreak Britain is a 48-sheet public artwork created by Elliott Starr, founder and Creative Partner at Belief Studio, with David Johnston of design studio Accept & Proceed and Indy Johar, co-founder of Dark Matter Labs.

It appears during the London Design Festival.

The original billboard appeared anonymously in Liverpool in September 2025, challenging the idea that immigration was responsible for Britain’s economic and social problems.

Its creators instead pointed to political failure and misdirection, prompting a fierce debate online.

The sequel keeps the red typewriter text of the first work but introduces a second voice in blue. Together, the two layers turn the original St George’s Cross into a Union Jack, using the flag itself as a visual argument about national identity.

“I wanted the Broken Britain Billboard to be a reality check, and it was,” said Starr. “With this latest instalment, we want to offer a little more hope, and inspiration.”

Johnston said the work is an attempt “to reclaim the flag as a symbol of something we share, and a country we all have a hand in repairing.”

Where Broken Britain asked who was being blamed, Unbreak Britain shifts the emphasis to responsibility.

Its central proposition is that patriotism does not require an uncomplicated view of the past, but an argument about what the country could become next.

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