WATCH: ‘Dancing Granny’ signed by underwear brand Sloggi
By Lucy Turner on Friday, September 13, 2019
Underwear brand Sloggi has recruited unlikely star Colette Zacca (otherwise known as ‘Dancing Granny’), who shot to fame after her Notting Hill carnival dance moves went viral last month, to help celebrate its 40th anniversary.
The groovy ad features Zacca dancing along to 90s hit ‘Baby Got Back’ – marking the revamp of the brand’s bestselling ‘79’ Maxi Cut underwear.
Zacca herself said of the campaign: ““I’m still in denial that this is all happening, and that so many people have seen my dance moves. After two hip replacements, I never thought I’d dance again, let alone be signed by Sloggi.”
“I’ve always loved dancing so the whole experience has been incredible. It took me a while to gain the confidence I have now, so I hope the campaign inspires others to feel the same – just confident, comfortable and happy with their bodies, in their own skin.”
Agency: Mullen Lowe and Frank PR