Burger King clowns McDonald’s in new IT promo stunt

By on Wednesday, September 11, 2019

To mark the release of the hotly-anticipated clown horror IT Number Two movie, Burger King are reigniting their long-term feud with fast food rivals McDonald’s – by offering customers refuge in their restaurants from their clown-fronted competitor.

Burger King Germany are now using geo-targeting to promote ads via Facebook and Twitter, inviting McDonald’s customers to open the Burger King app and #EscapeTheClown at their nearest Burger King restaurant.

Once there, customers will be able to purchase a Whopper burger for just one cent.

To heighten the ‘scary’ experience, the Burger King app will calculate a ‘flee and run’ route to the nearest restaurant, before a countdown to get there begins.

“All guests are welcome at Burger King – including those who flee the clown in fear,” commented Burger King Deutschland’s director marketing, Klaus Schm√§ing.

This new move from Burger King follows on from 2017 activity whereby the company projected the message “Never Trust a Clown” onto a projection of IT in a provocative stunt.

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