Entertainment

Joan Rivers Book Protest

American man ‘selling’ entire life and video game chain for $3.5m in win-win PR stunt

Move over flash mobs, cash mobs are the thing

Journalists ‘bribed’ in brilliant Dictator DVD release stunt

Olympic stadium recreated using more than 100,000 LEGO pieces

The Queen’s Olympics appearance finally brings Britain on board

Video of David Beckham surprising photobooth users released

Lynx screens worlds 1st sound-activated cinema ad in UK

Giant 3D street art unveiled in Madrid to promote Batman: The Dark Knight Rises

Mindblowing DC Shoes stunt driving video amasses 20m views in just one week

@DKNY creates hype around London store with imitation social media video #UK2012

I can be… President

Vending machine campaign asks: ‘how far will you go’ for free food?

Sesame Street’s Cookie Monster latest to spoof Carly Rae Jepsen’s Call Me Maybe

Racing cars drive through double vertical loop in amazing real life Hot Wheels PR stunt

Abercrombie and Fitch’s models can ”Call Me Maybe’ anytime

Pre-defaced GoCompare billboards prove popular as brand aim to kill off ‘irritating’ character

Disappearing ink book stunt – ‘The Book That Can’t Wait’

Hours of awesome fun with LEGO and Google Chrome

Drake & Chris Brown offered $1M each to settle their differences in the boxing ring

Zombie Apocalypse Day

Guardian (and Glastonbury) steal Isle of White spotlight

Coke & BK bring ‘freestyle’ drink machines to the UK – customers can create their own soft drink

Snoop Dogg, Barack Obama & The Queen feature in Air New Zealand’s new safety video