Sport

England rugby legends back #BleedForEngland NHS campaign

New virtual reality campaign allows public to face All Blacks’ haka

O2 release stunning Rugby World Cup animation to rally England Rugby support

National Osteoporosis Society encourage the public to #laceupforbones

O2 turns British gymnast Louis Smith into ‘human hotspot’

Tennis fans given chance to return Sharapova’s serve in smart virtual reality experience

Keeping those post #Wimbledon blues at bay with a new spin on the game ‘fetch’

Catch of the day: fish tagged with cash prizes to encourage Australian fishing tourism

Harry Redknapp named England manager in fun sports PR stunt

Strawberries and cream-scented portaloo offers Wimbledon goers queue relief

Immigrants asked to ‘jump in the back (but only if you’re good at sport)’ by Paddy Power

Kingsley: Partick Thistle’s ray of sunshine

Footballer Jimmy Bullard strips to promote Carling Shirt Amnesty campaign

Fancy a new gig? Presenting Top Gear may be your calling…

‘Back of the net!’ – Chile’s Copa America bus stops turned goals

Powerade introduce workout billboards to passersby in Berlin

Betfair give London Marathon runners chance to back themselves in charity campaign

Commuters challenged to subway fitness battle

Reebok and Kendrick Lamar take over the streets of Hollywood with #GETPUMPED

Adidas on front foot after helping amateur rugby player find size 21 boots

GUINNESS CELEBRATE IRELAND WIN WITH TACTICAL AD

Paddy Power offer £50k for Rooney to fight Phil Bardsley in charity boxing match

Paddy Power stunt asks Chelsea fans to pose for a photo ‘to prove they’re not prejudiced’

MasterCard turn 5-a-side match into Champions League Final