Powerade introduce workout billboards to passersby in Berlin
By Craig Knowles on Monday, May 11, 2015
Powerade introduced a new type of billboard to the people of Berlin, workout billboards that challenged pedestrians to climb, punch or weight-lift with the billboards and were given a free powerade as reward.
Although we doubt they will be available at gyms near you anytime soon, the billboards encouraged passersby to get involved and show that ‘you have more power than you think’. The billboards featured a scrolling climbing wall, a wall that measures how hard you can punch and a billboard that you can weight lift.