Harry Redknapp named England manager in fun sports PR stunt

I’m a bit late to this on account of my general rubbishness, but here’s a fun summer campaign from FLEXISEQ Sport, bringing former Premier League manager Harry Redknapp back into the management fold… only this time, he’s managing England’s Bowls squad:

It’s well scripted, Harry does a surprisingly passable job and the link to the brand is good – the notion that FLEXISEQ’s gel helps the young and old stay active.

The effort has had some top coverage, on the likes of the Telegraph, Metro, Mirror and Mail Online.

Involved agency:  Threepipe

ALL Health & Beauty Sport