Ad agency spoof ‘Exfearential’ parodies creative industry reliance upon scare tactic campaigns
Written by Rich Leigh
Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog.
He runs consumer PR agency Radioactive PR, which has two offices in the UK.
He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release.
In March 2013, Rich co-founded blogger outreach service bloggabase.com.
He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR
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