Cinema-goers confused in Alzheimer's awareness stunt
By Rich Leigh on Tuesday, March 6, 2012
To promote international Alzheimer's Awareness Week, ad agency ACW delivered the following campaign for the Alzheimer's Association of Israel.
The idea was to make cinema-goers experience the feelings of 'confusion and disorientation' Alzheimer's sufferers deal with on a daily basis, by making them think they were watching the wrong movie.
Watch the fun unfold below:
ng With Alex Is Live! $4 Epcs!'>Marketing With Alex Is Live! $4 Epcs!
This follows a number of recent stunts aimed at cinema-goers, including Carlsberg's biker stunt from last September and the brilliant Walking Dead trailer you may have seen on PRexamples last month.
See both below.
Carlsberg stunts with bikers in cinema
The Walking Dead series 2 trailer
Thanks to Michael Greer for tweeting with this.