Caroline Flack offered £500,000 to be the face of cougar dating website

By on Monday, March 5, 2012

In what is an incredibly simple but smart PR stunt, cougar (a term used to describe older women who opt for younger blokes) dating website has 'offered' 32 year old Xtra Factor presenter Caroline Flack half a million pounds to be the face of the site.

Caroline, you may remember, dated boy band One Direction's Harry Styles.

Caroline Flack PR stunt

Of course, this is absolute rubbish. But the good, simple, gets loads of coverage, backlinks and hubbub kind of rubbish. will never part with £500,000. I bet they don't have £500,000 to part with on what would be a short-lived marketing whim. Coupled with that, the aptly-named Flack will never accept the money to front the site. CougarLife know this, but that hasn't stopped them leaning on something topical and offbeat to promote the site to potential users.

Nice job CougarDating PR team – this stunt no doubt only cost the time it took to dream it up and get it out there.

Flack doesn’t seem to mind either, based on her tweets, one of which said:

Half a Million to be the face of YES! Finally I can afford my stannah stair lift sex swing!

Source: Mail Online


Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...