Mr Kipling unveil free cake dispensing ads

'Exceedingly good' cake brand Mr Kipling has unveiled 19 converted poster sites dispensing FREE Angel Slices across the UK (including sites in London, Nottingham, Birmingham, Manchester, Sheffield and Glasgow) to promote the launch of their new ‘snap pack’ format.

According to Creativity Online, one bus shelter on London's Tottenham Court Road also emits a cakey scent. Each site distributes up to 500 slices of Angel Slices a day, once a minute, at the touch of a button.

A 'Cakemobile' will tour the UK from 27th March un

til 9th May to support the campaign.

Although Starbucks got all the plaudits for their similarly generous free latte stunt yesterday, this is a much more controlled campaign and a great way to highlight the otherwise relatively uninteresting 'snap pack' launch.

Companies involved in the campaign:

PR agency Ketchum Pleon, London creative agency101, media agency Starcom and media owner JCDecaux.

Source: Creativity Online

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