IKEA stunt hits public transport

By on Monday, March 19, 2012

To coincide with a survey of 2,400 people looking into sleep habits (survey here), IKEA has 'activated' (I feel dirty…) a neat little stunt in Australia.

A team of ‘sleepers’ rode public transport – including a boat – in Sydney, Melbourne and Brisbane at peak hour traffic in pyjamas, encouraging fellow travellers to consider buying an IKEA mattress.

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The series of simple and seemingly inexpensive stunts were carried out by One Green Bean PR with outdoor, print, digital, social and PR activity running in support.

Source: (the brilliant) Mumbrella


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