Lynx launch world’s first invisible ad
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Telecom NZ encourages phoning home with free Mother’s Day calls (not just for extra terrestrials)
Weight Watchers and Debenhams team up to enhance shopping experience for those uncomfortable with their weight
Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face
TorTyrrells Mariachi tour
Bakery commissioned to create giant cupcake tree artwork
Cadbury’s and Shazam join for Olympic TV ad campaign
Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release
stmarksstudios.com
Facebook promotes organ donation registration using ‘life event’ on timeline
Australia’s Magnum PR use Sacha Baren Cohen’s ‘Dictator’ to try and attract media buzz….
Budweiser asks UK fans to compile lyrics to a song