Written by Rich Leigh
Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog.
He runs consumer PR agency Radioactive PR, which has two offices in the UK.
He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release.
In March 2013, Rich co-founded blogger outreach service bloggabase.com.
He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR
Free customised copies of Max Payne 3 offered to hero’s namesakes
Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds
Lynx launch world’s first invisible ad
Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face
Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
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Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release
Ice-cubes shaped like Sir Richard Branson’s face served in Virgin upper class bar
Ken and Boris immortalised in cheese
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