Lynx launch world’s first invisible ad

By on Monday, May 14, 2012

To launch the limited edition Lynx Anarchy spray (for him and her), Lynx and Soap Creative created the world’s first invisible ad.

Using a terraced house in Sydney, some ‘hacked’ LCD TVs and glasses with polarised lenses (handed out to only young and attractive people, natch), windows were transformed into branded panes of raunchiness, with couples kissing and all sorts of other weird things happening.

Nice idea.

Source: Digital Buzz

Involved agency: Soap Creative

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