Free customised copies of Max Payne 3 offered to hero’s namesakes
Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds
Lynx launch world’s first invisible ad
Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face
Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
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Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release
Ice-cubes shaped like Sir Richard Branson’s face served in Virgin upper class bar
Ken and Boris immortalised in cheese