Technology

Nike go interactive

Facebook promotes organ donation registration using ‘life event’ on timeline

Shell tells fans ‘everything’?

Mobile network Everything Everywhere launches online lobbying 4G Britain campaign

Prometheus trailer aired, uses Twitter to post live reactions

Google allows users to literally unzip it in unique doodle celebration

HP launch new laptop by giving free chauffer-driven journeys across London

Video game launches in the UK with world’s first over-18 live ad in Covent Garden

Smart cars become life-size Pong game controllers

HTC commission skydiving fashion shoot to promote new handset

Kiefer Sutherland show connects Canadians through social media

Elephant plays with Samsung phone in viral hit

Huge Angry Birds stunt takes place at Seattle’s Space Needle

Amazing 8-bit Youtube adventure game released, inadvertently promotes new Mad Men season