Technology

Guinness QR Code – pure genius

Fiat pull the fast one over VW

Free customised copies of Max Payne 3 offered to hero’s namesakes

Telecom NZ encourages phoning home with free Mother’s Day calls (not just for extra terrestrials)

Cadbury’s and Shazam join for Olympic TV ad campaign

Nike go interactive

Facebook promotes organ donation registration using ‘life event’ on timeline

Shell tells fans ‘everything’?

Mobile network Everything Everywhere launches online lobbying 4G Britain campaign

Prometheus trailer aired, uses Twitter to post live reactions

Google allows users to literally unzip it in unique doodle celebration

HP launch new laptop by giving free chauffer-driven journeys across London

Video game launches in the UK with world’s first over-18 live ad in Covent Garden

Smart cars become life-size Pong game controllers