Mass Effect 3 PR stunt ends in failure
Technology
Zombies roam London’s ‘dead high streets’
World’s first gender-specific ad rolled out
Kellogg’s create Totes Amazeballs cereal for Charlatans frontman
Stephen Fry puts NZ internet providers under the kosh
Paddy Power in hot water over transgender stunt
EA sends Mass Effect 3 into space; gives gamers chance to snag early copy
Interactive tweet board set up in Victoria Station
notonthehighstreet.com get musical for Valentine’s Day
‘The Amazing Spiderman’ creates scavenger hunt via Twitter
Scandinavian Airlines finds a purpose for QR codes
stmarksstudios.com
Simple PR wins: Muppets cupcakes sent to Stephen Fry
Job site in England Football Manager stunt
Find your one in a dozen this Valentine’s Day with Krispy Kreme UK