Uncover Your Tracks
By Charlie Coney on Friday, March 2, 2012
Idea: Mozilla created a visualisation tool to depict the volume and types of sites that track consumers as they browse the internet
What we like: Launched at TED, this tool changes perception of marketing data as an abstract and alienating co
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ncept into something understandable and more palatable
Learnings: In the right hands, numbers and raw can be transformed into a truly powerful communication tool – if a picture paints a thousand words, how many numbers can it bring to life?
