Solar energy company deliver annual report only activated by sunlight
By Charlie Coney on Friday, March 2, 2012
Idea: Solar energy company Austria Solar teamed up with design group ServicePlan to deliver their annual report on paper which was only activated by direct sunlight.
What we like: The contents of this report might not have been interesting, but the delivery was, using a creative medium which was relevant to both industry and audience
Learnings: Using medium as message is an increasingly impactful way to stand out from the crowd (Heinz Tomato Soup anyone?), even for the most corporate of launches.
The campaign can be seen here as written up by ServicePlan.
See more in the video below: