Solar energy company deliver annual report only activated by sunlight

By on Friday, March 2, 2012

Idea: Solar energy company Austria Solar teamed up with design group ServicePlan to deliver their annual report on paper which was only activated by direct sunlight.

Austria solar report

What we like: The contents of this report might not have been interesting, but the delivery was, using a creative medium which was relevant to both industry and audience

Learnings: Using medium as message is an increasingly impactful way to stand out from the crowd (Heinz Tomato Soup anyone?), even for the most corporate of launches.

The campaign can be seen here as written up by ServicePlan.

See more in the video below:

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